Brother Joseph feels the worst is behind them as he tries to get the monastery back to a regular routine. The potential bankruptcy still looms as a major problem, but their financial advisors feel this may be a positive since many of the major financial institutions in the country are facing the same problem. The pending bankruptcy gives them some credibility as a "major player" in the market.
Since the still unnamed scandal destroyed the beer mash additive business that was the basis for their original wealth, Brother Joseph continues to look for a new business idea. Which leads us to Giovanni and Franco's idea of making "world peace" into a product. We have the transcripts from their conversations now that they have been approved by the CCMT, the committee on correct monastery thinking. Here's what we have so far.
F. Ok let’s see if this time we can make this work. We need something quick or we are going back to the kitchen. The idea came to me a few minutes ago while meditating on the virtues of "spiritual capitalism". How can we make money selling world peace?
G. I am not sure you are all here with this spiritual capitalism obsession. Some of us are getting a little worried about it. This and being fictitious at the same time may be more than any of us can handle.
F. Wait a minute - dam it, you're always prejudging everything. Here me out! We live in a culture that pays homage to anything that can make a buck. How come an idea that would bring more happiness to everyone can't be sold as an advertising idea? Any product designer would kill if they could make a product that could bring as much good as world peace.
G. First problem: is world peace a product? What does it look like? Have you ever seen it? Who makes it? Since it does't exist and no one has ever had it ---- beginning to get the idea why nothing has ever been done with it. How is this for an obstacle -- what makes you think anybody really wants it?
F You have got to be kidding. Isn’t world peace the idea and platitude that all politicians work into their shtick? They are either proposing it or lamenting its absence. Just check any national election campaign and its going to show up.
G Wait a minute, I think I might be getting this. It’s easy to be for something that no one would recognize if it called their name. . Besides, since no one knows what it is, no one expects you do deliver on it anyway. It’s the politicians dream idea. Something good that everyone agrees with but will never have to be done, since no one knows what it is. Besides, have you ever thought how dull the world might be if we had a world at peace.
F. Exactly, how would you define yourself if you were not superior to something or someone? What would the standard be? Being for world peace is perfect. You can be for it and never have to do anything about it since no one knows what it is.
G. I think you've got something here -- an idea that everyone thinks they want. An idea that no one really knows what it is, even though they want it. A product or idea that you can sell but will never have to be made --- My god a product that no one expects to see in their lifetime! It’s an advertising dream, the perfect product that everyone wants but the product that no one would recognize. On second thought - do you think anyone is going to buy this? It's so easy to see through.
F. Of course it is, but don’t you get it. Everyone wants it because it’s impossible not to be for it. Can you imagine anyone at a cocktail party or hanging out at the local village square saying they are against world peace?
MORE LATER.