If there is one thing you cannot help but notice in our so-called throw away culture is that we don’t throw as much away anymore, particularly when you can sell to someone what we used to throw away. You notice this with food, sports and entertainment.
I was in the store the other day and I bought what I thought was a bag of pretzels. But when I got home and opened the package, I noticed I had bought a bag of pretzel pieces.
It wasn’t too long ago that when pretzels were being made the broken pieces were thrown away. Now they are packaged in bright special packages and sold as a specialty product. Nice work if you can get it.
The more I got thinking about this, the coming baseball season came to mind. When I was kid spring training was where out of shape baseball players came to get ready for the season. It was pretty casual, at least in the beginning, and for most people that showed up to watch, it was free, or almost so.
This year the opening of spring training was treated like a minor version of the World Series. Players who did not perform well immediately were berated by the press and fans for being less than perfect.
I can remember when some of the great pitchers in the game had trouble finding the plate, much less throwing strikes, when they first showed up for spring training, and no one was surprised. It begs the question: What changed?
What changed was baseball discovered it could make spring training an event and charge substantially for it.* Also, it became a bonanza for the tourist business in the areas that the teams trained.
For baseball to pull this off, you need to charge big bucks and you need to have a better than average product to sell. And that’s what spring training has become. In sports and entertainment today, casual practice properly packaged, is a saleable product.
It would not surprise me if there are many plaguing injuries to ball players this year. If there is, part of the reason is because they did not have the luxury of getting ready for the season. Instead, like the bag of broken pretzels in shiny packages, they had to perform to unrealistic early expectations. Play Ball!
Brother Giovanni, PNS Bureau Chief, Pizzaonian News Service
* Professional football was way ahead, as usual, on this one.