On the nature of visual language
The question should occur to us: Why Photography? With so many ways to express yourself today why choose the camera as your primary tool for creative expression.
For some, the answer comes quick and easy. The camera offers the dilettante an easy tool to use for personal expression with a minimum of preparation, and with today’s digital automation, the camera is easier to use than at any other time.
No question that the camera is ubiquitous and that photography is the people’s art form. The digital camera's automation performs many of the tasks that earlier photographers would spend several months, if not years, learning to master.
Digital images fill the air we breathe. Social media creates multiple platforms for photographers to share pictures. Never before have so many images been available for us to share.
With such easy access and availability, it begs the question: Why so few creative and exciting images that stir the soul and imagination.
Everyday we are exposed to well-crafted images that are at best clichés. They serve their purpose, and I am no way suggesting they should stop being produced. These images serve a very important purpose for those that produce them.
I am concerned about the lack of bold, new creative images that show photography to be more than a recording device.
Photography is at a crossroads since technology has changed how the medium is defined. What does the future hold and what will the new photographers see as their role?
I am looking forward to the answer.
BROTHER GIOVANNI
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OPD 312