If, for some reason, you are not concerned about the role of creativity and visual language in the new photography that is now emerging, you should be. .
The nature of the changes that the digital process brings to us changes the perspective of the photograph as a limited medium. The interpretive photograph requires fresh and better-honed creative skills.
For years, we confused craft and technique with artistic talent. That time has passed, and we are entering into a new era. Since the craft, for the most part is completed for us by the technology, substituting or confusiing craft for visual talent is history.
While some understanding of craft is necessary, the critical skill is the ability to tell a visual story. We have to make a clear distinction between knowledge of the imaging software and knowledge of visual language.
Visual story telling requires a keen sense of how visual language is used and interpreted by your audience. This includes advanced editing skills and a conceptual awareness of symbols, color and design.
A sense of the whole that brings universal and holistic meaning to each image will be essential for today's emergng photographer. These will be the arenas that the professional will use to separate themselves from the amateurs.
From a professional perspective, this becomes a matter of survival. If we do not define who we are then the public and/or the technology will. If so, it is the end of our profession as we know it. Is this good or bad?
I am not going to profess judgments here. What I am professing is that change is upon us and is evolutionary in its significance. Are we going to be ahead of the change and help define it, or will the change wash over us like a giant tsunami?
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